Southville International School and Colleges
Southville International School and Colleges
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Strategic brand management : building, measuring, and managing brand equity /
by Keller, Kevin Lane.
Type:
BookPublisher: Singapore : ; Pearson Education South Asia, ; 2009Edition: 3rd Edition.Description: 692 pages; illustrations; 26 cm.ISBN: 978-981-0697-40-2.Subject(s): Brand name products -- Management
| Item type | Location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
|
South Mansfield College
|
MAIN HD 69.B7 .K45 2009 (Browse shelf) | Available | SMC05404 |
Includes index.
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