Keller, Kevin Lane.
Strategic brand management : building, measuring, and managing brand equity /
Kavin Lane Keller.
- 3rd Edition.
- Singapore : Pearson Education South Asia, 2009
- 692 pages : illustrations ; 26 cm.
Includes index.
978-981-0697-40-2
Brand name products -- Management.
MAIN HD 69.B7 / .K45 2009