Firms have had little guidance on the impact that brand community and product category community participation have on consumer-to-consumer (C2C) helping, but this research demonstrates that brand community participation increases helping toward fellow co (Record no. 316011)

000 -LEADER
fixed length control field	00519nam a2200121Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	170224s9999 xx 000 0 und d
245 ## - TITLE STATEMENT
Title	Firms have had little guidance on the impact that brand community and product category community participation have on consumer-to-consumer (C2C) helping, but this research demonstrates that brand community participation increases helping toward fellow co
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc	Journal of Marketing Research
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc	2016
300 ## - PHYSICAL DESCRIPTION
Extent	53:2
500 ## - GENERAL NOTE
General note	April
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision	Marketing.

Holdings
Damaged status	Price effective from	Lost status	Withdrawn status	Koha item type	Date last seen	Date acquired	Permanent Location	Current Location
	2017-02-24			Periodicals	2017-02-24	2017-02-24	College Library	College Library

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