Southville International School and Colleges

Temporary brand–retailer alliance model: the routes to purchase intentions for selective brands and mass retailers (Record no. 315946)

000 -LEADER
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008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lydiane Nabec
245 ## - TITLE STATEMENT
Title Temporary brand–retailer alliance model: the routes to purchase intentions for selective brands and mass retailers
245 ## - TITLE STATEMENT
Statement of responsibility, etc Lydiane Nabec, Bernard Pras & Gilles Laurent
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Journal of Marketing Management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Date of publication, distribution, etc 2016
300 ## - PHYSICAL DESCRIPTION
Extent 32:7-8,Pages: 595-627
500 ## - GENERAL NOTE
General note June
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
General subdivision Marketing.
Holdings
Date acquired Date last seen Permanent Location Price effective from Withdrawn status Lost status Current Location Damaged status Koha item type
2017-02-242017-02-24College Library2017-02-24  College Library Periodicals
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