000 -LEADER |
fixed length control field |
00492nam a2200145Ia 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
170224s9999 xx 000 0 und d |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Lydiane Nabec |
245 ## - TITLE STATEMENT |
Title |
Temporary brand–retailer alliance model: the routes to purchase intentions for selective brands and mass retailers |
245 ## - TITLE STATEMENT |
Statement of responsibility, etc |
Lydiane Nabec, Bernard Pras & Gilles Laurent |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Name of publisher, distributor, etc |
Journal of Marketing Management |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Date of publication, distribution, etc |
2016 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
32:7-8,Pages: 595-627 |
500 ## - GENERAL NOTE |
General note |
June |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
General subdivision |
Marketing. |