Southville International School and Colleges
Southville International School and Colleges
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Principles of contemporary marketing /
by Kurtz, David L.
Type:
BookPublisher: Australia : South-Western Cengage Learning, 2012Edition: 15th edition.Description: xxxvii, 780 pages : illustrations ; 25 cm.ISBN: 9789814392822.Subject(s): Marketing
Contents:
Understanding buyers and markets. -- Traget market selection. -- Product decisions. -- Distribution decisions. -- Promotional decisions. -- Pricing decisions.
| Item type | Location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
 Books |
College Library
Reserve Section
College Library |
HF 5415 .K967 2012 (Browse shelf) | Available | C20286 |
Includes bibliographical references and index.
Designing customer-oriented marketing strategies. -- Understanding buyers and markets. -- Traget market selection. -- Product decisions. -- Distribution decisions. -- Promotional decisions. -- Pricing decisions.
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