| 000 -LEADER |
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| fixed length control field |
00885nam a2200217 a 4500 |
| 001 - CONTROL NUMBER |
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| control field |
SSB060186 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
SISC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170131093627.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
|
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789814392822 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415 |
| Item number |
.K967 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kurtz, David L. |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Principles of contemporary marketing / |
| Statement of responsibility, etc |
David L. Kurtz and Louis E. Boone. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
15th edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Australia : |
| Name of publisher, distributor, etc |
South-Western Cengage Learning, |
| Date of publication, distribution, etc |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxxvii, 780 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Designing customer-oriented marketing strategies. -- |
| Title |
Understanding buyers and markets. -- |
| -- |
Traget market selection. -- |
| -- |
Product decisions. -- |
| -- |
Distribution decisions. -- |
| -- |
Promotional decisions. -- |
| -- |
Pricing decisions. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
| Call number prefix |
Foreign |