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Social marketing : influencing behaviors for good /

by Kotler, Philip; Kotler, Philip; Kotler, Philip.

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BookPublisher: Thousand Oaks, Calif. : SAGE Publications, 2011Edition: 4th edition.Description: xi, 502 pages : illustrations ; 24 cm.ISBN: 9781412981491 (pbk. : alk. paper); 1412981491 (pbk. : alk. paper).Subject(s): Social marketing | Behavior modification

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Item type	Location	Call number	Status	Date due	Barcode
Books	College Library College Library General Circulation Section	HF 5414 .K67 2011 (Browse shelf)	Available		C19113

Includes bibliographical references and indexes.

Business Administration

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