Kotler, Philip. 1945-
Social marketing : influencing behaviors for good /
Nancy R. Lee, Philip Kotler.
- 4th edition.
- Thousand Oaks, Calif. : SAGE Publications, 2011.
- xi, 502 pages : illustrations ; 24 cm.
Includes bibliographical references and indexes.
Business Administration
9781412981491 (pbk. : alk. paper) 1412981491 (pbk. : alk. paper)
2011033241
015904053 Uk
Social marketing.
Behavior modification.
HF 5414 / .K67 2011
658.8