Southville International School and Colleges
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Advertising, promotion, and other aspects of integrated marketing communications /

by Shimp, Terence A; Andrews, J. Craig.
Type: materialTypeLabelBookPublisher: Mason, Ohio : South-Western Cengage Learning, ©2013Edition: 9th ed.Description: xxii, 729 pages : illustrations (certaines en coul.) ; 29 cm.ISBN: 9781111580216 (hbk); 1111580219 (hbk).Subject(s): Communication in marketing
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HF 5415.123 .Sh62 2013 (Browse shelf) Available C19086
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HF 5386 .K76 2016 Simplify : HF 5386 .W439 2015 The real life MBA : HF 5414 .Z53 2013 The gamification revolution : HF 5415.123 .Sh62 2013 Advertising, promotion, and other aspects of integrated marketing communications / HF 5415.1265 .D655 2015 Online marketing for small businesses : HF 5415.1265 .H36 2022 Digital marketing :

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