Southville International School and Colleges
Southville International School and Colleges
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Advertising, promotion, and other aspects of integrated marketing communications /
by Shimp, Terence A; Andrews, J. Craig.
Type:
BookPublisher: Mason, Ohio : South-Western Cengage Learning, ©2013Edition: 9th ed.Description: xxii, 729 pages : illustrations (certaines en coul.) ; 29 cm.ISBN: 9781111580216 (hbk); 1111580219 (hbk).Subject(s): Communication in marketing
| Item type | Location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
 Books |
College Library
Graduate Section
College Library |
HF 5415.123 .Sh62 2013 (Browse shelf) | Available | C19086 |
Bibliogr.
Business Administration
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