Southville International School and Colleges
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Marketing strategy : a decision-focused approach /

by Walker, Orville C; Mullins, John W. (John Walker).
Type: materialTypeLabelBookSeries: McGraw-Hill international editions. Publisher: New York : McGraw-Hill Irwin, c2014Edition: Eighth edition, international student edition.Description: xvi, 368 pages : illustrations ; 26 cm.ISBN: 9781259010903.Subject(s): Marketing -- ManagementOnline resources: Publisher description | Table of contents only
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HF 5415.13 .W34 2014 (Browse shelf) Available C20285
Books Books
College Library

College Library

Reserve Section
HF 5415.13 .W34 2014 (Browse shelf) Available C18618
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HF 5415.13 .P947 2019 Essentials of marketing management/ HF 5415.13 .P981 2018 Killing marketing : HF 5415.13 .P985 2017 Purchasing & Supply Chain Mnagement HF 5415.13 .W34 2014 Marketing strategy : HF 5415.13  .W872 2011 Building a marketing plan : HF 5415.153 .M679 2014 Product development :

Reprint. Originally published: New York : McGraw-Hill Irwin, c2014.

Includes index.

Accountancy

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