Marketing strategy : a decision-focused approach /
Orville C. Walker, Jr., John W. Mullins.
- Eighth edition, international student edition.
- New York : McGraw-Hill Irwin, c2014.
- xvi, 368 pages : illustrations ; 26 cm.
- McGraw-Hill international editions. .
Reprint. Originally published: New York : McGraw-Hill Irwin, c2014. Includes index.