Southville International School and Colleges
Southville International School and Colleges
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Strategic international marketing : an advanced perspective /
by Melewar, T. C; Gupta, Suraksha.
Type:
BookPublisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2012Description: xxvii, 303 p. : ill. ; 26 cm.ISBN: 9780230580244.Subject(s): Export marketing | International business enterprisesSummary: Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field
| Item type | Location | Call number | Copy | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
 Books |
College Library
Reserve Section
College Library |
HF 1416 .St84 2012 (Browse shelf) | 1 | Available | C15529 |
Includes index
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field
C15529
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