Strategic international marketing : an advanced perspective /
edited by T. C. Melewar, Suraksha Gupta.
- Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2012.
- xxvii, 303 p. : ill. ; 26 cm.
Includes index
Strategic International Marketing collates the most recent ideas, trends and original research in the theory and practice of global marketing strategy and tactics. Straightforward language and illustrative case studies feature throughout this text from the leading thinkers in the international marketing field
9780230580244
Export marketing International business enterprises