Southville International School and Colleges
Southville International School and Colleges
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E-marketing : theory and application /
by Dann, Stephen; Dann, Susan J.
Type:
BookPublisher: Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011Description: xxii, 474 pages : 26 cm. illustrations.ISBN: 9780230203969.Subject(s): Telemarketing | Internet | Consumer behaviorSummary: "A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"-- Provided by publisher.
| Item type | Location | Call number | Copy | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
 Books |
College Library
General Circulation Section
College Library |
HF 5415.1265 .D365 2011 (Browse shelf) | 1 | Available | C15369 |
Includes bibliographical references and index.
"A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"-- Provided by publisher.
C15369
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