E-marketing : theory and application /
Stephen Dann and Susan Dann.
- Houndmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan, 2011.
- xxii, 474 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
"A mix of academic rigor and practical application combining a strong theoretical framework from the academic peer reviewed literature with contemporary developments in internet technology, and their application to the e-marketing environment. Topics include consumer behavior, value creation, marketing strategy, implementation issues for e-marketing, and much more"-- Provided by publisher.