Southville International School and Colleges
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Integrated marketing communications in advertising and promotion /

by Shimp, Terence.
Type: materialTypeLabelBookPublisher: Australia : Cengage Learning, 2010Description: 668 p. : ill. col. ; 27 cm.ISBN: 9780324665314.Subject(s): Communication in marketing | Advertising
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College Library

College Library

General Circulation Section
HF 5823 .Sh556 2010 (Browse shelf) 1 Available C11928

C11928

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