Southville International School and Colleges

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Shimp, Terence

Integrated marketing communications in advertising and promotion / Terence Shimp - Australia : Cengage Learning, 2010. - 668 p. : ill. col. ; 27 cm.



ISBN: 9780324665314

Subjects--Topical Terms:
Communication in marketing.
Advertising.

LC Class. No.: HF 5823 / .Sh556 2010