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Marketing management: a strategic decission-making approach /

by Mullins, John W; Walker, Orville C.
Type: materialTypeLabelBookPublisher: Boston : McGrawHill, 2010Description: 551 p. : ill. col. ; 24 cm.ISBN: 007126776.Subject(s): Marketing | Management- strategic approach
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General Circulation Section 		HF 5415.13 .M352324 2010 (Browse shelf) 1 Available C11489
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HF 5415.13 .L395 2008 Analysis for marketing planning / HF 5415.13 .M345 2003 Marketing and sales management / HF 5415.13 .M352324 2008 Marketing management : HF 5415.13 .M352324 2010 Marketing management: HF 5415.13 .M369159 2009 Marketing accountability : HF 5415.13 .M369159 2011 Marketing accountability :

C11489

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