Southville International School and Colleges

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Mullins, John W.

Marketing management: a strategic decission-making approach / John W. Mullins - Boston : McGrawHill, 2010. - 551 p. : ill. col. ; 24 cm.



ISBN: 007126776

Subjects--Topical Terms:
Marketing.
Management- strategic approach.

LC Class. No.: HF 5415.13 / .M352324 2010