Southville International School and Colleges
Southville International School and Colleges
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Analytics at work : smarter decisions, better results /
by Davenport, Thomas H; Harris, Jeanne G; Morison, Robert.
Type:
BookPublisher: Boston, Mass. ; London : Harvard Business ; McGraw-Hill, 2010Description: xiii, 214 p. : ill. ; 25 cm.ISBN: 9781422177693.Subject(s): Business intelligence | Decision makingSummary: Davenport, Harris, and coauthor Robert Morison reveal how all managers can effectively deploy analytics in their day-to-day operations - one business decision at a time. The authors show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed.
| Item type | Location | Call number | Copy | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
 Books |
College Library
General Circulation Section
College Library |
HD 38.7 .D378 2010 (Browse shelf) | 1 | Available | C16439 |
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| HD 38.5 .M463 2004 Fundamentals of supply chain management : | HD 38.5 .W57 2009 Principles of Supply Chain Management : | HD 38.7 .B8714 2008 Business intelligence : | HD 38.7 .D378 2010 Analytics at work : | HD 38.7 .Un56 2002 Competitive intelligence. / | HD 38.7 .W216 2004 Information and communication technology : |
Includes bibliographical references and index
Davenport, Harris, and coauthor Robert Morison reveal how all managers can effectively deploy analytics in their day-to-day operations - one business decision at a time. The authors show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed.
C16439
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