Analytics at work : smarter decisions, better results /
Thomas H. Davenport, Jeanne G. Harris, Robert Morison.
- Boston, Mass. ; London : Harvard Business ; McGraw-Hill, 2010.
- xiii, 214 p. : ill. ; 25 cm.
Includes bibliographical references and index
Davenport, Harris, and coauthor Robert Morison reveal how all managers can effectively deploy analytics in their day-to-day operations - one business decision at a time. The authors show how many types of analytical tools, from statistical analysis to qualitative measures like systematic behavior coding, can improve decisions about everything from what new product offering might interest customers to whether marketing dollars are being most effectively deployed.