Southville International School and Colleges
Southville International School and Colleges
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Managing customers as investments: the strategic value of customers in the long run. /
by Gupta, Sunil; Lehmann, Donald R.
Type:
BookPublisher: United States : Wharton School Publishing, 2005Description: 205 p. : ill. ; 24 cm.ISBN: 0-13-142895-0.Subject(s): Relationship marketing | Customer relations | Marketing -- Management
| Item type | Location | Call number | Copy | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
 Books |
College Library
General Circulation Section
College Library |
HF 5415.55 .G959 2005 (Browse shelf) | 1 | Available | C6130 |
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| HF 5415.3 .Sch333 2007 Consumer behavior | HF 5415.525 .R36 2005 The complete idiot's guide to : | HF 5415.55 .B375 2010 Relationship marketing : | HF 5415.55 .G959 2005 Managing customers as investments: | HF 5415.55 .H266 2008 Relationship marketing : | HF 5415.55 .V64 2011 The superpromoter : |
C6130
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