Southville International School and Colleges

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Gupta, Sunil

Managing customers as investments: the strategic value of customers in the long run. / Sunil Gupta - United States : Wharton School Publishing, 2005. - 205 p. : ill. ; 24 cm.

ISBN: 0-13-142895-0

Subjects--Topical Terms:
Relationship marketing.
Customer relations.
Marketing--Management.

LC Class. No.: HF 5415.55 / .G959 2005