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Customer equity sustainability ratio : a new metric for assessing a firm's future orientation /

by Shiera, Bernd.

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BookSeries: Journal of Marketing. Publisher: c2011Description: 75 : 3, page 118.Subject(s): Customer equity sustainability ratio | Customer equity | Financial crisis | Financial reporting | Securitization | Sustainability

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Item type	Location	Call number	Status	Date due	Barcode
Periodicals	College Library College Library Periodical Section		Available		S0217

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