Southville International School and Colleges

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Shiera, Bernd..

Customer equity sustainability ratio : a new metric for assessing a firm's future orientation / Bernd Shiera ... [et al.]. - c2011. - 75 : 3, page 118 - Journal of Marketing .



Subjects--Topical Terms:
Customer equity sustainability ratio.
Customer equity.
Financial crisis.
Financial reporting.
Securitization.
Sustainability.