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Consumer disidentification and its effects on domestic product purchases : an empirical investigation in the Netherlands /

by Josiassen, Alexander.

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BookSeries: Journal of Marketing. Publisher: c2011Description: 75 : 2, page 124.Subject(s): Acculturation | Animosity | Attraction | Consumer affinity | Consumer disidentification | Consumer ethnocentrism | Ethnic identification | Repulsion

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Item type	Location	Call number	Status	Date due	Barcode
Periodicals	College Library College Library Periodical Section		Available		S0207

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