Southville International School and Colleges

Normal view MARC view ISBD view

Josiassen, Alexander.

Consumer disidentification and its effects on domestic product purchases : an empirical investigation in the Netherlands / Alexander Josiassen. - c2011. - 75 : 2, page 124 - Journal of Marketing .



Subjects--Topical Terms:
Acculturation.
Animosity.
Attraction.
Consumer affinity.
Consumer disidentification.
Consumer ethnocentrism.
Ethnic identification.
Repulsion.