Southville International School and Colleges
Southville International School and Colleges
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It's not whether you win or lose, it's how you play the game? the role of process and outcome in experience consumption /
by Yang, Xiaojing.
Type:
BookSeries: Journal of Marketing Research. Publisher: c2012Description: 49 : 6, page 954.Subject(s): Consumer role | Experience consumption | Outcome | Process | Self-construal
| Item type | Location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
 Periodicals |
College Library
Periodical Section
College Library |
Available | S0185 |
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