Southville International School and Colleges

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Yang, Xiaojing..

It's not whether you win or lose, it's how you play the game? the role of process and outcome in experience consumption / Xiaojing Yang ... [et al.]. - c2012. - 49 : 6, page 954 - Journal of Marketing Research .



Subjects--Topical Terms:
Consumer role.
Experience consumption.
Outcome.
Process.
Self-construal.