Southville International School and Colleges
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Implementing changes in marketing strategy : the role of perceived outcome and process-oriented supervisory actions /

by Sarin, Shikhar.
Type: materialTypeLabelBookSeries: Journal of Marketing Research. Publisher: c2012Description: 49 : 4, page 564.Subject(s): Business-to-business marketing | Change implementation | Marketing strategy | Multichannel marketing | Sales management
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