Southville International School and Colleges

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Sarin, Shikhar..

Implementing changes in marketing strategy : the role of perceived outcome and process-oriented supervisory actions / Shikhar Sarin... [et al.]. - c2012. - 49 : 4, page 564 - Journal of Marketing Research .



Subjects--Topical Terms:
Business-to-business marketing.
Change implementation.
Marketing strategy.
Multichannel marketing.
Sales management.