Southville International School and Colleges
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Creative strategy in advertising /

by Drewniany, Bonnie L.
Type: materialTypeLabelBookPublisher: Boston, MA, USA : Thomson/Wadsworth, c2008Edition: 9th ed.Description: 332 p. : ill. ; 26 cm.ISBN: 9780495096207.
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General Circulation Section
HF 5825 .J46 2008 (Browse shelf) Available C18522
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HF 5823 .W52 2011 Global advertising, attitudes and audiences / HF 5825 .B34 2006 Words that sell : HF 5825 .C264 2008 Perfect phrases for sales and marketing copy / HF 5825 .J46 2008 Creative strategy in advertising / HF 5825 .M38 2009 Copywriting for the electronic media : HF 5825 .Sh27 2009 Copywriting :

Includes appendix and index.

C18522

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