Southville International School and Colleges

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Drewniany, Bonnie L.

Creative strategy in advertising / Bonnie L. Drewniany, A. Jerome Jewler - 9th ed. - Boston, MA, USA : Thomson/Wadsworth, c2008. - 332 p. : ill. ; 26 cm.

Includes appendix and index.



ISBN: 9780495096207

LC Class. No.: HF 5825 / .J46 2008