| 000 -LEADER |
|---|
| fixed length control field |
00619nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140321s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781111970468 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5813.U6 |
| Item number |
.T398 2012 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Thorson, Esther |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising age : |
| Remainder of title |
the principles of advertising and marketing communication at work / |
| Statement of responsibility, etc |
Esther Thorson and Margaret Duffy. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Ohio : |
| Name of publisher, distributor, etc |
South-Western Cengage Learning, |
| Date of publication, distribution, etc |
c2012. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
176 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
|
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
United States. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Call number prefix |
Foreign |
| Koha item type |
Books |