| 000 -LEADER |
|---|
| fixed length control field |
00680nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
0 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240215093603.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240215b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-1-292-26563-6 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.2 |
| Item number |
.M35 2020 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Malhotra, Naresh K. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing research : an applied orientation |
| Statement of responsibility, etc |
Naresh K. Malhotra |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Seventh edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London, United Kingdom |
| Name of publisher, distributor, etc |
Pearson |
| Date of publication, distribution, etc |
c2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
882 pages : |
| Other physical details |
colored illustrations ; |
| Dimensions |
28 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references, index, and glossary. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research--methodology. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |