Malhotra, Naresh K.
Marketing research : an applied orientation
Naresh K. Malhotra
- Seventh edition
- London, United Kingdom Pearson c2020.
- 882 pages : colored illustrations ; 28 cm.
Includes bibliographical references, index, and glossary.
978-1-292-26563-6
Marketing research.
Marketing research--methodology.
HF 5415.2 / .M35 2020