| 000 -LEADER |
|---|
| fixed length control field |
00811nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180523s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
007-124040-3 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
MAIN HF 5415.33 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Item number |
.U6C66 2004 |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Consumer behavior : |
| 245 #0 - TITLE STATEMENT |
|---|
| Remainder of title |
building marketing strategy / |
| 245 #0 - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
Del I. Hawkins… [et al]. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
9th Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
McGraw-Hill, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
2004 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
190 pages : |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
colored illustrations ; |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Dimensions |
25 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
The McGraw-Hill/Irwin series in marketing. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior -- United States -- Case studies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Consumer behavior -- United States. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| General subdivision |
Market surveys -- Unites States. |