Southville International School and Colleges

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Consumer behavior : building marketing strategy / Del I. Hawkins… [et al]. - 9th Edition - New York : McGraw-Hill, 2004 - 190 pages : colored illustrations ; 25 cm. - The McGraw-Hill/Irwin series in marketing. .

Includes bibliographical references and index.

ISBN: 007-124040-3

Subjects--Topical Terms:
Consumer behavior -- United States -- Case studies.
Consumer behavior -- United States.--Market surveys -- Unites States.

LC Class. No.: MAIN HF 5415.33 / .U6C66 2004