| 000 -LEADER |
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| fixed length control field |
00549nam a2200217Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180523s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0-07-120234-X |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
MAIN HF 5415 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Item number |
.E89 2001 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Etzel, Michael J. |
| 245 #0 - TITLE STATEMENT |
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| Title |
Marketing / |
| 245 #0 - TITLE STATEMENT |
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| Statement of responsibility, etc |
Michael J. Etzel, Bruce J. Walker, William J. Stanton. |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
12th Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
New York : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc |
McGraw-Hill, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
2001 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
674 pages : |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
illustrations ; |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Dimensions |
26 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |