Southville International School and Colleges

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Etzel, Michael J.

Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton. - 12th Edition - New York : McGraw-Hill, 2001 - 674 pages : illustrations ; 26 cm.

Includes index.

ISBN: 0-07-120234-X

LC Class. No.: MAIN HF 5415 / .E89 2001