| 000 -LEADER |
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| fixed length control field |
00609nam a2200253Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
171025s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9710845144 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
380.1 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
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| Item number |
K87 1989 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip |
| 245 ## - TITLE STATEMENT |
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| Title |
Principles of marketing / |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
Philip Kotler. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fourth edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
USA : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
Prentice Hall, |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
1989 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 660 pages : |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
illustrations ; |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Dimensions |
25cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes glossary and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Title. |