Southville International School and Colleges

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Kotler, Philip

Principles of marketing / Philip Kotler. - Fourth edition - USA : Prentice Hall, 1989 - xxiv, 660 pages : illustrations ; 25cm.

Includes glossary and index.

ISBN: 9710845144

Subjects--Topical Terms:
Marketing.

LC Class. No.: 380.1 / K87 1989