| 000 -LEADER |
|---|
| fixed length control field |
00641nam a2200241Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160303s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
978-0-07-110594-1 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
MAIN HF 1416 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Item number |
.C38 2007 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Cateora, Philip R. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
International marketing / |
| 245 ## - TITLE STATEMENT |
|---|
| Statement of responsibility, etc |
Philip R. Cateora, John L. Graham. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
13th Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
McGraw-Hill/Irwin. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Date of publication, distribution, etc |
2007 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
702 pages : |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
illustrations ; |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Dimensions |
28 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Export marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
International business enterprise. |