Cateora, Philip R.
International marketing /
Philip R. Cateora, John L. Graham.
- 13th Edition
- New York : McGraw-Hill/Irwin. 2007
- 702 pages : illustrations ; 28 cm.
Includes index.
978-0-07-110594-1
Export marketing.
International business enterprise.
MAIN HF 1416 / .C38 2007