| 000 -LEADER |
|---|
| fixed length control field |
00689nam a2200229 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20140310183254.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
041021s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0761925996 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5814 |
| Item number |
.Us78 2002 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Using qualitative research in advertising : |
| Remainder of title |
strategies, techniques, and application. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
California : |
| Name of publisher, distributor, etc |
Sage Pub. Inc, |
| Date of publication, distribution, etc |
2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
138 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 521 ## - TARGET AUDIENCE NOTE |
|---|
| Target audience note |
|
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertsing |
| General subdivision |
Research. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Market research |
| General subdivision |
Methodology. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Authors: Morrison, Margaret |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Haley, Erci |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sheehan, Kim Bartel |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Taylor, Ronald |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| Source of classification or shelving scheme |
|
| Call number prefix |
Foreign |