| 000 -LEADER |
|---|
| fixed length control field |
00619nam a2200205 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
PILC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20150112093436.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
100720s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0071250158 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.135 |
| Item number |
.C74 2006 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
MkSF 658.802 |
| Item number |
C85 2006 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Craven, David W. |
| 9 (RLIN) |
16250 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Strategic marketing / |
| Statement of responsibility, etc |
Craven, David W., Piercy, Nigel F. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New York : |
| Name of publisher, distributor, etc |
McGraw-Hill Companies, Inc, |
| Date of publication, distribution, etc |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
726 pages : |
| Other physical details |
illustration ; |
| Dimensions |
27 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing strategy |
| 9 (RLIN) |
16169 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Piercy, Nigel F. |
| 9 (RLIN) |
16251 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |