Southville International School and Colleges

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Craven, David W.

Strategic marketing / Craven, David W., Piercy, Nigel F. - 8th ed. - New York : McGraw-Hill Companies, Inc, 2006. - 726 pages : illustration ; 27 cm.

ISBN: 0071250158

Subjects--Topical Terms:
Marketing strategy

LC Class. No.: HF 5415.135 / .C74 2006

Dewey Class. No.: MkSF 658.802 / C85 2006