Southville International School and Colleges

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Cruz, Ian Xaviery T.

The impact of brand image of consumer purchasing decision on selected franchise fast food businesses in Las Pinas City Ian Xaviery T. Cruz - Las Pinas City Southville International School and Colleges c2023 - 120 pages ; 278cm.

Bachelor of Science in Business Administration Major in Marketing Management.

Includes bibliographical references and appendices.


Subjects--Topical Terms:
Branding (Marketing).
Consumer behavior .
Franchises (Retail trade).
Fast food restaurants—Marketing .

LC Class. No.: HF 5415.125 / .C78 2023