Southville International School and Colleges

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Mirandilla, Brian Timothy E.

The effects of social media influencers on building the brand equity as perceived by college students in Las Pinas City Brian Timothy E. Mirandilla - Las Pinas City Southville International School and Colleges 2023 - 114 pages ; illustrations ; 28cm.

Marketing Management.

Includes bibliographical references and appendices.

Subjects--Topical Terms:
Social media marketing--Research.
Brand equity--Research.
Influencer marketing--Research.

LC Class. No.: HF 5415.1255 / .M57 2023